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We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.
Some 22% of 25-34 year olds and 17% of 35-44 year olds are online daters.
Meanwhile, the share of 55- to 64-year-olds who use online dating has doubled over the same time period (from 6% in 2013 to 12% in 2015).
For young adults in particular, this overall increase in online dating usage has been accompanied by a dramatic increase in the use of mobile dating apps.
From flirting to breaking up, social media and mobile phones are woven into teens’ romantic lives.
The data has been gathered from such sources as blogs, online newspaper and magazine articles, company financial statements, company advertising information packages (including media packages), the actual dating service website (or their parent company website), and multiple website measurement services.Although 15% of Americans have used online dating themselves, a larger share report that they are familiar with online dating from the experiences of people they know.