Intimidating company names

15-Dec-2017 10:25

Whatever name you come up with, there will always be an element of doubt in your mind– could you have come up with something better? You know you can’t spend the rest of your life waiting for that moment of enlightenment, so you need a process that will help you choose a name that will benefit your business and, just as importantly, avoid one that will do the opposite. According to Watkins, however, "the most powerful brand names connect with people and move them to buy because they are based on familiar words and concepts that they understand and appreciate: Kryptonite locks, Mayday tech support, Obsession perfume, Leapfrog toys, Ninja blender…In her book , former Ogilvy & Mather copywriter Alexandra Watkins of naming firm Eat My Words offers two mnemonics to help you get the basics right. these are the names that speak volumes."Related: The How-To: Choosing A Website Domain Name For Your Business The practical considerations are more numerous than the emotional ones but arguably easier to apply. But it’s better to choose a longer word that makes sense for your business than a short one that doesn’t. If you decide to give it a twist by changing the spelling, make sure you’re not making it confusing because any confusion will make your name harder to remember.2. Naming baggage comes in various forms: the names of your competitors, foreign translations, mispronunciations, domain names.Unlike similar suits filed against federal employees in the past, this one has survived a government motion to dismiss, which means the two defendants could find themselves personally liable for damages.The FTC recently took action to rectify that problem, unveiling July 5 new liability protections for employees sued for job-related activities.A company being investigated by Manitoba’s employment standards branch is facing new allegations that a manager berated its employees after they complained to authorities about their working conditions."If we were made aware of an employer berating an employee for filing a complaint with employment standards, this matter would be referred to the Manitoba Labour Board as a possible unfair labour practice," the email said in part.In the event that a judge orders monetary damages, the new policy allows the FTC to pay them.

Naming anything is difficult: a business, a product, a child. Accenture is an example of what naming guru Alex Frankel describes in his book as "the synthetic, just-add-water (and a lot of advertising dollars), umbrella name." In other words, it’s a made-up name that evokes little or no emotion but, in its cold vagueness, is somehow suggestive of a large corporation that offers a multitude of services.The first part of filing for your LLC is to research your potential LLC’s name with your secretary of state to ensure that it’s unique.

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