Payment dating site
If you are paying for Match.com, does the new free alternative appeal to you, or are you happy paying for the more established service?The online dating market is ready for changes, but dating business owners need to understand that delivering simplified payments has a positive impact on user retention.Online dating has grown in popularity to the point where there is almost no social stigma attached to it.
Which leads us to ask: Are paid dating sites a thing of the past?
It is one of the biggest dating sites with over 90 million registered users across the globe. Mingle2 is a membership service of which users pay to be a part.
It was originally a service called Just Say Hi, but the site transitioned to Mingle2 in 2008 and now works with many populations of singles.
Yet, we see that many dating sites are using obsolete payment solutions and are completely OK with this situation.
We took the time and tried to figure out what their incentive is to provide a badly designed checkout on their website.
Markus Frind, CEO of rival free dating site (and startup anomaly) Plentyoffish.com, somewhat self-servingly claims the move is a victory for free dating sites.